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The Banker, in association with SAS, presents ‘Spotlight on Strategic Marketing’, an afternoon briefing focusing on embracing social media and identifying new opportunities in a challenging market.
The irrepressible rise of social media and Web 2.0 technologies is transforming the way banks and financial services suppliers communicate with their customers.
From Twitter and Facebook, LinkedIn and the expanding universe of smart-phone apps, the tools of engagement are changing rapidly and the task of marketing products, demonstrating value and retaining customer loyalty is more challenging than ever.
With a combination of keynote addresses, case study presentations and panel discussions, this afternoon briefing will explore how to enhance and transform established strategic marketing activities through the use of social media.
If you would like to join a host of senior marketing professionals to discuss the way forward for strategic marketing, please register now
Complimentary places, only available to senior-level financial services marketing professionals, are strictly limited and subject to approval by the Publisher.
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