| Position: | Marketing Assistant |
|---|---|
| Department: | Personal Finance |
| Reporting to: | Print Marketing Manager |
| Closing date: | 5th January 2007 |
| Description: | The Personal Finance cluster portfolio includes Investors Chronicle, the UK’s leading magazine for private investors with a paid circulation of 37,000. The magazine and our website www.investorschronicle.co.uk offer private investors valuable advice on how to grow and protect their investments. Other products within the portfolio include the Investor Guide (published quarterly), the Stock Screening Newsletter, roadshows, the Investors Chronicle Awards and other events. Reporting to the Print Marketing Manager this role is responsible for assisting both the Print Marketing Manager and the Online Marketing Manager in the marketing activities undertaken across the Personal Finance Sector's portfolio of print and online products and events. |
| Keytasks: | Online marketing Assist Marketing Managers with online advertising and email communications to print and online customers and prospects to drive customer numbers, revenue and meet targets Direct mail and insert cards Assist Marketing Manager with planning, production and analysis of direct mail campaigns and insert cards to achieve subscription number and revenue targets Newstrade promotions Assist with all newstrade promotions, printed marketing material and communications to the trade Stock Screening Newsletter (SSN) Deal with all queries from customers of SSN Assist Marketing Manager in fulfilment of SSN in both print and online formats Events Assist with the marketing of Investor Chronicle events to drive visitor attendance Reporting Update weekly circulation reports for Head of Marketing Assist in updating results summary of weekly activities and campaign performance for both print and online marketing activity e.g. web registered user activity, visitor registrations, new subscribers, direct mail Monitor webstats Customer service Provide backup as necessary with customer services calls General Maintain and update file of direct mail promotions Maintain and update file of competitor mailing pieces. Assist with scheduling and sending marketing communications/promotional emails. Proof-read marketing material Maintain and update testimonial files Organise marketing material for distribution at events Update weekly schedule of marketing activity for the studio Attend events and proof read as required Assist in other activities as requested by the Marketing Managers |
| Essential skills: | Initiative and drive Numerical – able to understand and interpret weekly reports and stats Strong written and verbal communication skills Good organisational skills Enthusiasm and willingness to learn Team player Confident communicator Excellent attention to detail |
| Preferred skills: | Proficiency in Excel, Word and Lotus Notes Marketing qualification/basic marketing knowledge Proof-reading skills |
| Apply to: | Please send a covering letter and CV to : Head of Marketing, Personal Finance, FT Business, Tabernacle Court, 16-28 Tabernacle Street, London EC2A 4DD. Or email [email protected] |
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