Position:Marketing Executive
Department:Institutional Finance
Reporting to:Marketing Manager
Closing date:13 March 2006
Description:To plan and execute subscription (acquisition and retention) and circulation campaigns for the Institutional Finance portfolio of products. You will be actively involved in market planning, creating and delivering integrated marketing communications plans.
Keytasks:To help drive subscriptions through implementation of well-planned campaigns.

To implement high quality circulation campaigns across a number of channels
Customer Relationship Management – to work closely with our Customer Services Team to improve processes and resolve queries quickly.

Liaise with external suppliers in order to secure high quality and cost effective services.

Work closely with other FTB teams ie. editorial, design and advertising.

Occasional supervisory responsibility for the work load of temporary staff
Conduct effective post-campaign analysis, monitor and record spend.

Copy writing

Essential skills:Outstanding copy writing skills in devising all promotional material – ie adverts, letters, brochures
Accurate proof reading abilities essential, plus excellent attention to detail in every aspect of the role.

Ability to multi-task, prioritise effectively and manage a heavy workload.

Good communication skills and quick to learn
Proficiency in Excel, Word essential
Creative input on marketing pieces.

Preferred skills:Educated to degree level you will have a minimum of 1 year (business to business optional) subscription marketing experience. Experience of the financial services industry is beneficial but not essential.
Apply to:Write, stating why you would be ideal for the job, and including a copy of your current CV together with a note of current salary to [email protected]
Top of page